What's included

• Pay-Per-Click Advertising (PPC)

  PPC campaigns involve creating targeted ads that appear on search engine results pages or other websites. Advertisers pay a fee only when users click on their ads. Popular PPC platforms include Google Ads and Bing Ads.

• Social Media Marketing

  This includes leveraging social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to promote a brand, engage with the audience, and drive website traffic. It involves creating and sharing engaging content, running paid advertising campaigns, and fostering brand awareness and customer loyalty.

• Content Marketing

  Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. It includes blog posts, articles, videos, infographics, and other forms of content that provide value to users while promoting the brand and its offerings.

• Social Media Advertising

  Similar to PPC, social media advertising involves creating targeted ads on social media platforms. Advertisers can leverage advanced targeting options to reach specific demographics, interests, and behaviours to maximize the effectiveness of their campaigns.

• Analytics and Reporting

  Digital marketing services often include tracking and analyzing key performance metrics to measure the effectiveness of campaigns. This involves using tools like Google Analytics to monitor website traffic, user behavior, conversion rates, and other relevant data. Detailed reports are generated to provide insights and guide future marketing strategies.