Questionnaire: Diving into the founder's motivations and business goals. Strategy: Utilizing the questionnaire results to craft strategic routes visual routes and determine the optimal direction

After gaining a comprehensive understanding of your business, we'll begin crafting the initial visual directions. This first round will consist of two distinct directions, covering essential elements such as Logo Design, Colors, and Type. Additionally, we'll expand upon this by including print collaterals, social media templates, and sketches outlining the envisioned online presence.

The aim is to ensure that your new assets are used accurately and consistently across all touch points. To achieve this, we will provide you with a thorough document outlining best practice for your assets. So that everyone in your organisation has an easy start with your brand. At this stage, I will create the brand guidelines document, which will include all assets and instructions for their use.