What's included

• Campaign Strategy

  A detailed plan outlining the target audience, ad objectives, key messaging, and ad formats.

• Ad Creative Development

  - I will provide my suggestions for the ad creation. Multiple ad variations (A/B test ads) for optimised performance. - Depending on the style of the creative, we will discuss the best ways of execution. - High-quality ad creatives, including videos, might be needed to outsource.

• Audience Targeting Setup

  Custom and lookalike audiences are created based on demographics, interests, behaviors, and past customer data.

• Ad Account and Campaign Setup

  - Proper setup of ad accounts, pixels, and conversion tracking on the desired platform. - Creation of ad sets and campaigns, with a focus on optimal delivery based on objectives (awareness, engagement, conversions).

• Budget Management

  Allocation and management of the ad spend budget, with adjustments based on campaign performance.

• Campaign Launch and Monitoring

  - Launch of the campaign on all platforms, ensuring all ads are approved and running smoothly. - Ongoing monitoring of ad performance, including click-through rates (CTR), cost per click (CPC), and engagement metrics.

• Detailed Reporting

  - Weekly and/or monthly performance reports, including key metrics such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS). - Analysis of what worked, what didn't, and insights for future campaigns.

• Final Campaign Summary

  A comprehensive summary report at the end of the campaign, covering overall performance, key learnings, and suggestions for future campaigns.

• Optional: Retargeting Strategy

  Creation of a retargeting audience based on the campaign's results for future use.

• Optional: Consultation for Next Steps

  A final consultation to discuss the outcomes of the campaign and recommendations for ongoing social media advertising strategies.