What's included

• Brand Personality Exploration

  1:1 brand clarity session with a questionnaire

• Brand Strategy

  This is a comprehensive document outlining the brand's vision, mission, values, positioning, target audience, and messaging. It provides a roadmap for the brand's overall direction and helps ensure consistency in all marketing efforts.

• Visual Identity System

  This includes the brand's logo, color palette, typography, and visual language. It's the visual representation of the brand and is used in all marketing materials, such as business cards, letterheads, packaging, and advertisements.

• Brand Guidelines

  This document provides detailed instructions on how to use the brand identity elements, ensuring consistency in all brand communications. It includes rules for logo usage, color specifications, typography, imagery, and tone of voice.

• Brand Messaging

  This includes the language used to communicate the brand's value proposition and messaging to the target audience.