A social media strategy is a document that will keep up both aligned. I’ll spend a few days to a week developing a custom social media strategy designed for your business and its goals. This strategy will answer the following questions: -Who is your target audience, who are you trying to speak to? -How do we align your business goals to set specific social media metrics or KPIs so we know what to measure and see if we are on track to attain them? -What are others in your industry doing? How can we benchmark success? -How can we optimize your social accounts with clear messaging? -What are your content pillars (buckets of content types to rotate between) -What types of content need to support your goals? -How can we engage your community?

Part of your social media package is a monthly content calendar. A content calendar is a written schedule of when and where you plan to publish upcoming content. When you use content marketing to grow a business, staying organized is key.

It's not just about posting content. There’s work to do afterward. This work is called community management. I’m referring to engagement, customer service, and crisis management. After posting, I will respond to comments and engage with your inbox.

Monthly, we’ll meet to discuss your strategy and analytics. I’ll come with a social media report and explain what the numbers show us and how to proceed into the next month. Through these meetings, we’ll continue to hone your online presence and achieve your goals.

A social media audit gives you a full view of how social media is working (or not) for your business. An audit is the process of reviewing certain metrics to evaluate your current social media strategy. These metrics include information about demographics, engagement, locations, campaign performance, and more.