I offer end-to-end solutions, from strategy to execution for FT

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About this service

Summary

As a seasoned UX leader with over 15 years of experience in developing digital apps and platforms for the finance industry, I bring a wealth of expertise to the table. With a passion for design cultivated over more than two decades, I've collaborated with leading web brands like Ego Media and Renaissance, as well as prominent financial service brands including Multex, Thomson Reuters, Liquidnet, and J.P. Morgan.
My specialties lie in defining product vision and strategy, leading end-to-end design and product development for desktop, web-based, and mobile apps, fostering key business alliances and partnerships, and excelling in product management and design.
Throughout my career, I've spearheaded transformative projects, such as the rehaul of J.P.Morgan Markets portal and the redesign of Liquidnet's flagship product for institutional investors. With a focus on user-centered design methodologies, I've consistently delivered intuitive and impactful solutions that drive business success.

Process

Project Brief - Data Analysis - Stakeholder Interviews - User Interviews - Contextual Inquiry/Observation - Competitive Analysis - Persona Development - Journey Mapping - User Flows - Wireframes - Prototypes - Visual Design - Specs - Handover/QA - Testing

What's included

  • User Research

    Documentation of user research activities, including user interviews, surveys, and usability testing results.

  • Personas

    Development of user personas based on research insights to represent target user groups.

  • User Flows

    Visualization of user journeys and task flows to identify pain points and opportunities for improvement.

  • Wireframes

    Creation of low-fidelity and high-fidelity wireframes to outline the structure and layout of digital interfaces.

  • Prototypes

    Development of interactive prototypes (both low and high fidelity) to simulate user interactions and validate design concepts.

  • UI Designs and Specs

    Crafting visually appealing user interface designs that align with brand guidelines and enhance user experience. Detailed documentation of design specifications and guidelines for development teams to implement. (via Figma Dev Mode)

  • Usability Testing Plans

    Preparation of usability testing plans and scripts to evaluate design effectiveness with real users. Summative research and user interviews.


Skills and tools

UX Designer
Product Designer
UI Designer
Adobe XD
Figma
Sketch

Industries

Finance
FinTech

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