Product DiscoveryMark Wilson
Who it’s for:
This service is for early-stage startups or existing businesses with a new product idea or feature set that needs validation and direction. If you’re unsure where to start, need alignment across stakeholders, or want to avoid costly pivots down the road, this discovery phase is your foundation for success.
Why it matters:
Jumping into design or development without clear understanding leads to wasted time, misaligned teams, and missed market opportunities. Discovery helps uncover real user needs, align your vision, and clarify what should be built—and what shouldn’t.
What's included
Product Discovery Report
The Product Discovery Report is a strategic document that captures the foundation of your product idea and sets the direction for what to build, who to build it for, and why. Whether you’re launching a new product or evolving an existing one, this report gives you clarity, alignment, and actionable insight.
Included in the Report
Problem Statement & Product Hypothesis
A clear articulation of the problem you’re solving and a testable hypothesis around your product’s value.
Product Vision
A concise statement of the long-term impact and purpose of your product, acting as a north star for your team.
User Segments
Defined customer groups most likely to benefit from your product, including primary and secondary audiences.
User Personas and/or Jobs To Be Done
Research-backed representations of your users or functional jobs they need to accomplish, helping you empathize and prioritize.
User Flows & Features
Key user journeys mapped out with suggested core features, focused on delivering value early.
High-Level Wireframes
Early-stage visual representations of how users will interact with your product, useful for alignment and feedback.
Mark's other services
Contact for pricing
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Mark Wilson Vancouver, Canada
Product DiscoveryMark Wilson
Who it’s for:
This service is for early-stage startups or existing businesses with a new product idea or feature set that needs validation and direction. If you’re unsure where to start, need alignment across stakeholders, or want to avoid costly pivots down the road, this discovery phase is your foundation for success.
Why it matters:
Jumping into design or development without clear understanding leads to wasted time, misaligned teams, and missed market opportunities. Discovery helps uncover real user needs, align your vision, and clarify what should be built—and what shouldn’t.
What's included
Product Discovery Report
The Product Discovery Report is a strategic document that captures the foundation of your product idea and sets the direction for what to build, who to build it for, and why. Whether you’re launching a new product or evolving an existing one, this report gives you clarity, alignment, and actionable insight.
Included in the Report
Problem Statement & Product Hypothesis
A clear articulation of the problem you’re solving and a testable hypothesis around your product’s value.
Product Vision
A concise statement of the long-term impact and purpose of your product, acting as a north star for your team.
User Segments
Defined customer groups most likely to benefit from your product, including primary and secondary audiences.
User Personas and/or Jobs To Be Done
Research-backed representations of your users or functional jobs they need to accomplish, helping you empathize and prioritize.
User Flows & Features
Key user journeys mapped out with suggested core features, focused on delivering value early.
High-Level Wireframes
Early-stage visual representations of how users will interact with your product, useful for alignment and feedback.
Mark's other services
Contact for pricing