Branding Strategy + Website + Social Media 360

Starting at

$

16,000

About this service

Summary

At Latem, we're not just a team; we're a collective of passionate souls who live and breathe branding and marketing. With a decade of experience under our belt, our agency stands as a beacon of creativity and strategic insight in the industry. What sets us apart? We are a teal organization, proudly owned by employees. This unique structure means when you collaborate with us, you're engaging with partners genuinely invested in your success—partners whose commitment to excellence is matched only by their passion for innovation.
Choose Latem, and let's craft not just a brand, but a legacy together—because your success is our passion.

Process

Phase 1: Discovery and Immersion
Initial Consultation: This meeting sets the stage for the collaboration, allowing us to understand your vision, objectives, and the challenges your brand is facing.
Branding Workshop: A tailored, immersive workshop designed to dive deep into your brand's essence, values, and target audience. This collaborative session helps in uncovering unique insights about your brand.
Market and Competitor Analysis: We conduct thorough research on market trends, competitors, and target audience behavior to ensure your brand can carve out its unique space in the industry.
Phase 2: Strategy Development
Brand Strategy Session: Leveraging insights from the discovery phase, we outline a strategic roadmap for your brand. This includes positioning, messaging, and the overall narrative that will guide the creative direction.
Feedback Loop: A crucial step where we present the initial strategy to you, incorporating your feedback to refine the approach, ensuring it aligns perfectly with your vision and goals.
Phase 3: Branding Guidelines Creation
Design Conceptualization: Development of the brand's visual identity, including logo, color palette, typography, and imagery that aligns with the strategic direction.
Branding Guidelines Draft: Creation of a comprehensive document detailing how to use the brand's visual and verbal elements consistently across all platforms.
Client Review: Presentation of the guidelines to you for feedback, making necessary adjustments to ensure they meet your expectations and needs.
Phase 4: Implementation and Execution
Brand Guidelines Finalization: Finalizing the branding guidelines document, which will serve as a bible for your brand's identity across all touchpoints.
Collateral Development: Design and production of key brand materials such as business cards, website design, social media templates, and marketing collateral, all in line with the new brand guidelines.
Phase 5: Launch and Evaluation
Launch Strategy: Planning and execution of a launch strategy to introduce the refreshed brand to the market, including PR, social media, and marketing campaigns.
Performance Tracking: Post-launch, we monitor the brand's performance against established KPIs, offering insights and recommendations for further optimization.
Ongoing Support and Iteration: Regular check-ins to assess the brand's health and adapt the strategy as your business grows and evolves. This includes additional workshops or sessions to revisit and refresh the brand's strategic direction as necessary.

What's included

  • Immersive Branding Strategy Workshop and Comprehensive Guidelines

    Embarking on your brand's strategic journey begins with our Immersive Branding Strategy Workshop, a collaborative four-hour session designed to dive deep into the essence of your brand. This interactive workshop serves as a foundational step where we engage directly with you to extract invaluable insights and feedback. Following this immersive experience, our team dedicates the next 6 to 8 weeks to meticulously craft a full-fledged Branding Strategy. This intensive process culminates in the creation of a detailed Branding Guidelines document, which acts as the north star for your brand's visual and communicative expression. It outlines not only how to effectively utilize your brand's assets but also what practices to avoid, ensuring consistency and integrity in all brand-related endeavors. The deliverable is a comprehensive Branding Book that will serve as a cornerstone for years to come, guiding not just your team but also any future collaborators in maintaining the brand's vision and values.

  • Customized Website Development

    Deliverable Description: In the digital era, your website is often the first point of interaction between your brand and potential customers. Our Customized Website Development service offers more than just a digital presence; it's an immersive brand experience. By combining state-of-the-art technology with our innovative design principles, we create websites that are not only visually stunning but also highly functional and user-friendly. Our approach includes responsive design, SEO optimization, and integration with social media and marketing tools, ensuring your website not only attracts but also retains customer attention. This deliverable is about crafting a digital gateway that embodies your brand's essence and serves as a powerful conversion tool.

  • Social Media 360 Campaign

    The Social Media 360 Campaign is designed to amplify your brand's presence across all relevant social platforms, engaging your audience where they are most active. This comprehensive deliverable includes a strategic content plan that aligns with your brand's voice and objectives, leveraging a mix of organic and paid strategies to maximize reach and engagement. We employ advanced analytics to track performance and adjust tactics in real time, ensuring optimal results. From influencer partnerships to viral marketing tactics, this campaign is about creating buzz, fostering community, and driving meaningful interactions that translate into brand loyalty and advocacy.

Recommendations

(5.0)

Marcin is incredibly responsive to messages. He suggested great solutions and our collaboration went very well and relatively quickly. I had a timeframe of 7 days to complete the project, and we finished it in 4.5 days. I can recommend him.


Duration

8 weeks

Skills and tools

Brand Strategist
Marketing Strategist
Web Developer
Figma
Framer
Slack

Industries

Business Development
Brand Marketing
Social Media Marketing

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