Full UX Design: Research, Testing, Prototypes & Figma UI Design

Sofia Joelson

Starting at

/hr

About this service

Summary

I design user experiences that combine behavioral science with business-driven design. By blending UX research, usability testing, and Figma UI design, I help clients understand real user behavior and turn insights into intuitive, accessible, and effective products that support both user needs and business goals.

FAQs

What types of projects do you specialise in?
I work with SaaS, e-commerce, healthcare, and B2B platforms. My focus is on user research, usability testing, accessibility, wireframing, prototyping, and UI design in Figma.
Can you handle both research and design?
Yes! I offer end-to-end UX services - from user interviews, usability testing and analysis, to wireframes, prototypes, and final UI design. I love working through the whole UX process and gladly take on these types of projects.
Do you have experience with accessibility?
Yes, I’m trained in WCAG 2.2 and include accessibility reviews in my design process to ensure inclusive and compliant solutions.
How do you collaborate with remote teams?
I can work fully remotely using tools like Figma, FigJam, Notion, Jira, and Miro. I value clear, frequent communication and transparent processes.
Do you offer usability testing as a standalone service?
Absolutely. I can run usability tests on your current product or prototype and deliver actionable reports with clear recommendations.
What makes you unique as a UX designer?
My background in behavioral science allows me to deeply understand user behavior and decision-making. This helps me design experiences that not only feel intuitive but also support your business goals and drive results.

What's included

UX Research
Conduct user interviews, surveys, and competitor analysis or other suitable research methods to identify user needs and pain points.
Usability testing
Run usability tests to validate designs, identify issues, and improve user experience.
Wireframing
Create low-fidelity wireframes to define layout, structure, and user flows early in the design process.
Prototyping
Build interactive prototypes in Figma to simulate real user interactions and gather feedback.
Heuristic Evaluation
Audit existing products against usability best practices to identify quick wins and design improvements.
Information Architecture
Organise content and features into intuitive structures for easy navigation and clear user flows.
Accessibility Reviews
Review designs for WCAG compliance to ensure accessibility for all users.
UI Design
Design clean, responsive, and visually appealing interfaces in Figma or Framer aligned with brand and business goals.
Design Systems
Create scalable design systems with reusable components, tokens, and consistent UI patterns.