What's included

• Visual Elements

  Visual Elements: Logos- Different versions (e.g., primary, secondary, black and white, vector formats). Color Palette-Primary, secondary, and accent colors with hex codes or CMYK values. Typography-Primary and secondary fonts, including font families and sizes. Imagery- Brand-specific images, illustrations, and patterns. Brand Patterns- Repeating visual elements to reinforce brand identity. Graphic Devices- Unique shapes, icons, or illustrations. Mascots- If applicable, the mascot and its variations. Icon Sets

• Brand Guidelines

  Brand Voice-Tone of voice and messaging style guide. Brand Positioning- How the brand is positioned in the market. Brand Pillars - Core values and principles that guide the brand. Tagline and Slogan - The brand's catchphrase. Use of Infographics - Guidelines on how to use infographics. Brand Persona - A representation of the brand's personality. Messaging Framework - How the brand communicates its message. Storytelling Framework - How the brand tells its story. Internal Brand - How the brand is perceived internally. Audience Persona(s) - Profiles of the target audience. Competitive Analysis - Analysis of the competition. Positioning Strategy - How the brand is positioned in the market. Human Brand Persona - A representation of the brand's personality. Brand Strategy Guidelines - Overall brand strategy and direction. Do's and Don'ts - Specific guidelines on how to use the brand elements. Templates: Ready-to-use templates for marketing materials (e.g., presentations, social media graphics). Visual Identity Pack - A collection of all visual elements in various formats.

• Licenses

  Any commercial License files for any element in your kit