Branding Kit Kimberly Kelly
More than just aesthetics, I believe in building brands with a strong strategic foundation. As a brand designer, I partner with businesses to develop comprehensive visual identities that are not only beautiful but also aligned with their long-term goals. From understanding your market to defining your brand voice, I create a roadmap for consistent and impactful brand communication that drives lasting growth. Your kit will include:
Strategic Brand Building for Long-Term Growth
Comprehensive Visual Identity Development
Roadmap for Consistent and Impactful Brand Communication
What's included
Visual Elements
Visual Elements:
Logos- Different versions (e.g., primary, secondary, black and white, vector formats).
Color Palette-Primary, secondary, and accent colors with hex codes or CMYK values.
Typography-Primary and secondary fonts, including font families and sizes.
Imagery- Brand-specific images, illustrations, and patterns.
Brand Patterns- Repeating visual elements to reinforce brand identity.
Graphic Devices- Unique shapes, icons, or illustrations.
Mascots- If applicable, the mascot and its variations.
Icon Sets
Brand Guidelines
Brand Voice-Tone of voice and messaging style guide.
Brand Positioning- How the brand is positioned in the market.
Brand Pillars - Core values and principles that guide the brand.
Tagline and Slogan - The brand's catchphrase.
Use of Infographics - Guidelines on how to use infographics.
Brand Persona - A representation of the brand's personality.
Messaging Framework - How the brand communicates its message.
Storytelling Framework - How the brand tells its story.
Internal Brand - How the brand is perceived internally.
Audience Persona(s) - Profiles of the target audience.
Competitive Analysis - Analysis of the competition.
Positioning Strategy - How the brand is positioned in the market.
Human Brand Persona - A representation of the brand's personality.
Brand Strategy Guidelines - Overall brand strategy and direction.
Do's and Don'ts - Specific guidelines on how to use the brand elements.
Templates: Ready-to-use templates for marketing materials (e.g., presentations, social media graphics).
Visual Identity Pack - A collection of all visual elements in various formats.
Licenses
Any commercial License files for any element in your kit
Kimberly's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Procreate
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Kimberly Kelly Atlanta, USA
Branding Kit Kimberly Kelly
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Procreate
Brand Design
Brand Strategist
Digital Marketer
More than just aesthetics, I believe in building brands with a strong strategic foundation. As a brand designer, I partner with businesses to develop comprehensive visual identities that are not only beautiful but also aligned with their long-term goals. From understanding your market to defining your brand voice, I create a roadmap for consistent and impactful brand communication that drives lasting growth. Your kit will include:
Strategic Brand Building for Long-Term Growth
Comprehensive Visual Identity Development
Roadmap for Consistent and Impactful Brand Communication
What's included
Visual Elements
Visual Elements:
Logos- Different versions (e.g., primary, secondary, black and white, vector formats).
Color Palette-Primary, secondary, and accent colors with hex codes or CMYK values.
Typography-Primary and secondary fonts, including font families and sizes.
Imagery- Brand-specific images, illustrations, and patterns.
Brand Patterns- Repeating visual elements to reinforce brand identity.
Graphic Devices- Unique shapes, icons, or illustrations.
Mascots- If applicable, the mascot and its variations.
Icon Sets
Brand Guidelines
Brand Voice-Tone of voice and messaging style guide.
Brand Positioning- How the brand is positioned in the market.
Brand Pillars - Core values and principles that guide the brand.
Tagline and Slogan - The brand's catchphrase.
Use of Infographics - Guidelines on how to use infographics.
Brand Persona - A representation of the brand's personality.
Messaging Framework - How the brand communicates its message.
Storytelling Framework - How the brand tells its story.
Internal Brand - How the brand is perceived internally.
Audience Persona(s) - Profiles of the target audience.
Competitive Analysis - Analysis of the competition.
Positioning Strategy - How the brand is positioned in the market.
Human Brand Persona - A representation of the brand's personality.
Brand Strategy Guidelines - Overall brand strategy and direction.
Do's and Don'ts - Specific guidelines on how to use the brand elements.
Templates: Ready-to-use templates for marketing materials (e.g., presentations, social media graphics).
Visual Identity Pack - A collection of all visual elements in various formats.
Licenses
Any commercial License files for any element in your kit
Kimberly's other services
Contact for pricing