Primary logo
Secondary logo/alternative logo
Monogram or logo mark
Typography
- Brand fonts (primary and secondary)
- Font pairing guidelines
Color Palette
- Primary and secondary color schemes
- Color codes (HEX, RGB, CMYK, and Pantone)
Brand Guidelines
- Logo usage rules (do’s and don’ts)
- Typography hierarchy
- Color usage and combinations
- Imagery and iconography style
Stationery Design
- Business card design
- Letterhead
- Envelope
- Email signature
Social Media Assets
- Profile picture
- Cover/banner images
- Post templates
Brand Collateral (optional, depending on industry)
- Flyers or brochures
- Packaging design
- Presentation templates
- Favicon and App Icon
Icon for websites or mobile apps
Mockups
- Showcase designs in real-life scenarios (e.g., business cards, signage, merchandise).
File Formats
- High-resolution files (JPG, PNG)
- Scalable vector files (AI, EPS, PDF, SVG)