Designed eye-catching social media banners for various platforms, leveraging over 5 years of experience to enhance brand presence.

1. Initial Consultation

Understand Client's Brand & Goals: Discuss the client’s social media strategy, branding, and objectives. Understand their target audience, messaging, and goals (e.g., engagement, awareness, sales).

Platform-Specific Needs: Identify which social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) they are using and the format required for each (e.g., square posts, stories, carousels).

2. Content Strategy

Define Content Types: Determine the type of social media posts they need (e.g., promotional posts, educational infographics, announcements, quotes, product showcases).

Frequency & Posting Schedule: Clarify how often they plan to post and if they require a series of posts or templates for long-term use.

3. Proposal & Quote

Project Scope: Define deliverables, such as the number of posts, format (static images, animated posts), and timeline.

Budget: Provide a cost estimate based on the number of posts, complexity, and potential revisions.

4. Research & Discovery

Branding & Competitor Analysis: Study the client's branding guidelines (colors, fonts, tone) and research competitors’ social media visuals for inspiration.

Platform Trends: Keep platform-specific design trends in mind (e.g., bold text for Instagram, professional tone for LinkedIn).

5. Concept Development

Visual Style & Moodboards: Create a moodboard with example styles, layouts, and color schemes to ensure alignment with the client’s brand identity.

Content Mockups: Provide low-fidelity mockups or initial drafts of posts, focusing on layout, visual hierarchy, and use of imagery or icons.

6. Design & Iteration

Create Final Designs: Design high-fidelity posts with attention to the platform’s technical requirements (e.g., resolution, size, aspect ratio) and visual appeal.

Feedback Rounds: Share the designs with the client for feedback, making adjustments as needed. This includes ensuring the text is clear, branding is strong, and the content is engaging.

7. Revision & Approval

Revisions: Incorporate the client's feedback and make the necessary revisions.

Final Approval: Once the designs meet the client’s satisfaction, obtain final approval.

8. Delivery

Final Files: Deliver social media-ready graphics in appropriate formats (e.g., PNG, JPEG, video files for animations) with the correct resolutions for each platform.