Brand Identity & Visual System Design by Betsy CruzBrand Identity & Visual System Design by Betsy Cruz
Brand Identity & Visual System DesignBetsy Cruz
Cover image for Brand Identity & Visual System Design
I help founder-led brands build strategic visual identities and flexible design systems that translate clearly across digital and physical touchpoints.
This includes structured logo development, visual language exploration, and foundational asset creation tailored to your goals. The result is a clear visual foundation that supports growth across packaging, email, web, and future initiatives.
What’s included
• Flexible logo system with primary and secondary marks
• Defined color palette and typography system
• Core visual elements optimized for digital and print
• Organized brand asset library for handoff
• Examples of how the system applies across key touchpoints
Ongoing design support is available after the identity system is complete.
Betsy's other services
Starting at$3,000
Schedule a call
Duration4 weeks
Tags
Adobe Creative Cloud
Figma
Art Director
Graphic Designer
Logo Designer
Typographer
Visual Identity
Brand Identity
Branding
Service provided by
Betsy Cruz proLos Angeles, USA
1
Followers
Brand Identity & Visual System DesignBetsy Cruz
Starting at$3,000
Schedule a call
Duration4 weeks
Tags
Adobe Creative Cloud
Figma
Art Director
Graphic Designer
Logo Designer
Typographer
Visual Identity
Brand Identity
Branding
Cover image for Brand Identity & Visual System Design
I help founder-led brands build strategic visual identities and flexible design systems that translate clearly across digital and physical touchpoints.
This includes structured logo development, visual language exploration, and foundational asset creation tailored to your goals. The result is a clear visual foundation that supports growth across packaging, email, web, and future initiatives.
What’s included
• Flexible logo system with primary and secondary marks
• Defined color palette and typography system
• Core visual elements optimized for digital and print
• Organized brand asset library for handoff
• Examples of how the system applies across key touchpoints
Ongoing design support is available after the identity system is complete.
Betsy's other services
$3,000