Website copy for the attention economy.

Cecilia McLaren

(0)

Starting at

/hr

About this service

Summary

Website copy is perhaps one of the most valuable currencies of our digital age, and is essential in establishing a company's legitimacy. I write for those with limited attention spans, and am a big proponent of the power of pithy statements.

Process

For large-scale projects, I first host a meeting with the marketing or social team I will be collaborating with so I can get a sense of everyone's working style, general artistic/tonal direction, and what frequency of interface is preferred. I will use this meeting to determine exactly what needs are.

After the meeting, I will request that the team send me any ancillary materials that would be helpful in crafting a cohesive company narrative, as well as information about more niche products (should they be relevant).

Ideally, your team already has a shell of the site built out in a format I can contribute to directly. Figma is preferred, and I am happy to help set up an account if interested. However, I am flexible as long as the platform allows multiple parties to contribute simultaneously.

I will begin with website headers, subheadings, and larger text, which will be provided to your team for approval before I continue. These are arguably the most essential part of a website, and I always ensure I am headed in the right direction.

After major copy is approved, I will begin writing each page individually. When finished with one, I will send to your team for review and incorporate any feedback.

If regular check-ins are preferred (and I do recommend regular check-ins), I will meet with your team consistently to review materials and alterations. Nothing is ever set in stone, and I am happy to take the site in a completely different direction should you change your mind.

Please note that your team and I will be in contact on an ad-hoc basis should concerns or questions arise. I am here to provide support in whatever way is required!

What's included

Individual page website copy
I write concise, impactful website copy that will enhance your company's visibility, both online and in the analog realm. This service provides clients with copy for any single web page. Multiple page services also available upon request.
Entire site copy
This service is for a marketing team that is seeking to revolutionize their entire internet presence. I will work with your social and SEO team to provide original written content that reflects the company's vision.

Example projects