Graphic Design and Brand Identity
Rachael Ward
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About this service
Summary
My process will cover:
Brand audit (examining your brand's positioning, messaging, visual identity and current assets)
Research and analysis (examining current brand and style guidelines, gathering feedback on current brand performance, researching the competition)
Concept direction
Design
Development
Delivery
What's included
Logo and usage
Logo artwork and guidance on usage
Colour palette
Outline of the colour palette and instructions for usage
Typography
Font choice and usage (note, font to be purchased at cost to client)
Example application
Demonstration of how the brand identity can be applied to your marketing collateral.
Brand guidelines
A comprehensive set of brand guidelines to ensure consistent application of your new brand identity.
Templates
Requirements to be determined, but typically you may include social media templates, document templates etc.
Skills and tools
Graphic Designer
Illustrator
Animator
Adobe After Effects
Adobe Illustrator
Adobe InDesign
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