Brand Design and Visual Identity
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About this service
Summary
Providing comprehensive branding services with a keen focus on visual design, leveraging 15 years of industry experience to create impactful brand identities.
Process
Brand Discovery: This initial phase involves understanding your business, your market position, your target audience, and your competitors. Tools like questionnaires, interviews, and workshops can be employed to gather this information.
Brand Strategy: Based on the insights from the discovery phase, develop a brand strategy that outlines the brand's unique value proposition, personality, and positioning. This strategy serves as a guiding light for all subsequent design work.
Logo Design and Visual Identity: Design a logo and visual identity that reflect the brand strategy. This typically involves concept development, sketching, digital drafts, and finally refining the chosen logo concept. The visual identity extends to colors, typefaces, and additional visual elements that support the brand's identity.
Brand Guidelines: Create comprehensive brand guidelines to ensure consistency across all brand applications. These guidelines will cover logo usage, color palette, typography, imagery, and any other visual or verbal components unique to the brand.
Branded Collateral: Design and produce various branded collateral, which may include business cards, letterhead, envelopes, brochures, packaging, signage, and digital assets for social media and email signatures.
Brand Touchpoints: Ensure the new branding is integrated into all key touchpoints with the customer. This may include website design, social media profiles, product packaging, and any other relevant mediums.
Review and Revisions: Present the developed brand package to the client, gather feedback, and make any necessary revisions to align with the client’s vision and goals.
Final Deliverables: Deliver all final designs and assets in various formats for both print and digital use, along with the brand guidelines document and any other agreed-upon collateral.
Support and Implementation: Offer guidance and support for implementing the new brand across various channels, ensuring a smooth transition and a consistent brand experience.
What's included
Brand Identity Package
A full branding suite with a unique logo, color scheme, and typography guidelines, alongside a kit of 10 branded elements for various applications. All assets will be provided in multiple formats, suitable for print and digital use, including Figma files for easy editing and customization
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
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