What's included

• 1. Discovery Phase (Week 1)

  Timeline: 1 day 🔹Client Brief: This is the first discussion to gather all necessary details from the client. This will include goals, project scope, audience, preferences, and expectations. 🔹Initial Project Plan: A brief overview of the project’s key milestones, expected deadlines, and deliverables. 🔹 Questionnaire or Checklist (optional): A set of guiding questions to gather more specifics on branding direction, style, and any existing resources.

• Research & Moodboard Creation (Week 1 - Week 2)

  Timeline: 1-2 weeks 🔹 Research/Analysis: Brainstorming and research on industry, competitors, market trends, and target audience persona to guide design direction. 🔹 Moodboard/Concept Inspiration: Visual collection of design elements (colors, typography, textures) that reflect the brand’s vision.

• Design and Feedback Phase (Week 2 - Week 4)

  Timeline: 1.5-2 weeks 🔹 Initial Design Concepts: Two logo/concept options for your review, followed by the selection of the primary direction. 🔹 Design Revisions: 1-2 adjustments based on your feedback, finalizing the primary logo, and refining colors, typography, and overall style. 🔹 Color Scheme & Typography: Finalization of brand colours and fonts to align with your visual identity.

• Collateral Design (Week 4 - Week 5)

  Timeline: start from 1 week 🔹Refine the visual identity based on client feedback. 🔹 Work on collaterals like business cards, letterheads, social media templates, brochures, posters, digital assets etc ) to support the brand’s identity.

• Final Deliverables & Handoff (Week 6)

  🔹 Final editable files for digital & print usage (logo & other brand materials in required formats) 🔹 Basic guidelines PDF (10-15 pages) with brand concept, and visual elements usage instructions.