As a Visual Identity Designer and Webflow Developer for 3 years plus, I will help develop the look, feel and tone of your company that resonates with your values and sets you apart from your competition with an identity that is unique to you.

Upon the creation of your identity (brand voice, brand look & feel, color palette) we’ll transition this over to begin building out a website as unique as your brand in Webflow.

Deliverables

-> Visual Identity

Brand Name (optional)

Logo

Business Card design (optional)

Color Palette

Moodboard

Typographic Palette (Primary font, secondary font)

Brand Style Guide PDF

Social Media Graphics to help kick off your new brand

Consistent social media presence (name, logo icons, covers) across all channels (Facebook, Twitter, LinkedIn, Instagram)

Handoff all design files via Google Drive or Dropbox

-> Website

Grid exploration

Wireframes (Low Fidelity)

Visual Solutions (High Fidelity Mockups)

Copywriting (optional)

Webflow Development

Google Analytics integration

Process

This will be a 15-30 minute call or video chat where we’ll get to know each other and discuss your project. If you don’t have time for a call or video chat, I’ll send you a questionnaire to fill out for me to learn more about your business. Upon learning more I’ll respond back within 24-48 hours if I feel that we’re a good match and your project is suited for me.

2. Discovery Session

At this stage I’ll send you a creative and technical brief to fill out for me to learn more about your business needs, goals, project at a high-level and I’ll respond back within 24-48 hours with an estimation and proposal.

3. Branding

Throughout this process we’ll communicate regularly to make sure my vision aligns with your liking.

Competitive Analysis

Targeting the right audience

Values / Emotions / Connecting to a Culture

Tone of Voice and Storytelling

Design (Logo, Social Media Graphics & more)

4. Webflow Development

At this stage, I design the future layout, make it as logical and coherent as possible. For the project, I select photographs, illustrations. If required, I process the photos in a graphics editor.

From then on build out the designs into a custom responsive digital product across all device screens from mobile versions to 4K screens.

Wireframes (Low Fidelity)

Visual Solutions (High Fidelity Mockups)

Copywriting (optional)

Webflow Development

Google Analytics & more

5. Handoff

Once the project is complete (based on approval throughout each phase). I’ll handoff all design files along with the Webflow website and help you implement your new branding + website walkthrough.