What's included

• Audit existing brand

  First and foremost, I'll audit the current state of your brand and create key points to look at before creating a revamped or new version of it. In this step, I'll use a mix of questionnaire and workshops to get to the bottom of where you're headed next

• Concept work

  Now that we've defined where we're going next, the next step consists of creating visual concepts that your company could adopt. In this phase, we'll be exploring directions that fully align with and embed your overarching company vision, mission and values.

• Visual guidelines

  Once we agree on the direction to take, I'll be creating a visual universe and design guidelines for your new brand. In this phase, there is still a good amount of visual experimentation being done as the goal is to stretch the new brand as far as it can go before applying it to every touch-point.