What's included

• We start with Strategy - It all starts with a purpose

  This part of the service is mandatory if your brand doesn't have the elements below already set. This is the core of your brand, this it will act as the foundation on which the brand visual identity will be built. • Brand core definition • Brand personality definition • Brand voice & tone definition • Visuals • Value proposition & messaging pillars • Target audience development • Competitor analysis

• Your Visual identity - Go all out

  • Creative Direction & concept development • Moodboards x2 • Logo design (2 concepts) • Primary Logo • Secondary Logo • Submark (optional) • Favicon • Colour Palette (2 concepts) • Font pairing • Brand imagery • Set of 10 branded visuals • Brand pattern • Set of 2 to 3 brand pattern

• Options

  Brand stationery • Business cards, letterhead, thank you cards • Brand collateral • Any kind of goodies (pen, notebook, phone case, apparel...) • Packaging design