Brand Identity Development

Starting at

$

30

/hr

About this service

Summary

I specialize in crafting brand identity systems that are memorable, scalable, and rooted in strategy. From custom logos to full visual ecosystems.
I’ve helped brands improve recognition by up to 60%, increased investor presentation success rates, and delivered over 100+ brand assets, ensuring consistency across every touchpoint.
My approach is data driven, fuses research, storytelling, and visual clarity to build brands that truly connect.

What's included

  • Brand identity / Logo Design

    A versatile and memorable logo system, including primary, secondary, and icon versions, adaptable for digital and print use. Deliverables: Full-color, monochrome, and responsive logo files in SVG, PNG, and PDF formats.

  • Typography System

    A structured font hierarchy that reflects your brand’s tone, ensures readability, and keeps visuals consistent across platforms. Deliverables: Headline and body font pairings with usage guidelines and licensing info or download links.

  • Color Palette

    A balanced and accessible color system to convey emotion and brand personality across all touchpoints. Deliverables: Primary, secondary, and neutral colors with HEX, RGB, and CMYK codes.

  • Visual Elements & Patterns

    Custom brand patterns, textures, or illustrations that add personality and cohesion to your visual system. Deliverables: Scalable pattern assets in vector formats and usage examples.

  • Social Media Assets

    Branded templates and profile assets to ensure a professional and cohesive presence across platforms. Deliverables: Ad campaign designs (socials), Editable templates for posts and stories, profile icons, and banner designs.

  • Business Collateral

    Essential branded materials for internal or external communication. Deliverables: Business cards, letterheads, email signatures, or pitch deck templates.

  • Mockups & Application Previews

    Real-world visuals that show how the brand looks across different mediums and use-cases. Deliverables: Mockups for packaging, social media, signage, or web UI screens.

  • Brand Guidelines

    A clear, easy-to-follow document that outlines how to use your brand assets consistently and professionally. Deliverables: PDF or web-based guide covering logo, colors, typography, usage rules, and tone of voice for consistent communication.

  • Website Design

    Custom website design tailored to your brand’s goals, optimized for user experience, responsiveness, and storytelling. Possible development using framer. Deliverables: High-fidelity desktop and mobile Ui screens , visual assets, and handoff documentation.

  • Mobile App Design

    User-friendly mobile interfaces designed for function, flow, and aesthetic consistency with your brand. Deliverables: iOS and Android screen designs, interactive prototypes, and UI components in Figma.

  • File Package & Handoff

    A clean, organized folder structure for easy access and future use by your team or collaborators. Deliverables: All company assets, exports (SVG, PNG, PDF), font files, and a usage summary.

Recommendations

(5.0)

Desire Collins • Pasangers

Client • Apr 30, 2025

Working with Kenechukwu at PASANGERS was seamless and result-driven. He led the development of our brand identity, visual themes, and website design, delivering high-quality work that supported a 70% boost in engagement during our Beta-test-launch. Kenechukwu blends technical skill with creative insight, meets deadlines, and brings proactive, strategic input. He’s a strong team player, clear communicator, and reliable executor who elevated both our design output and team collaboration.


Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design
Content Creation
Social Media

More services