A one-off pack of 5 production-ready ad briefs for your product, modelled on ads that are already spending and scaling in your market. Each brief includes: the concept and angle, 3 hooks in different hook families, a full script or primary text, shot/scene list, format specs (9:16, 4:5, static or video), casting/production notes, claims guidance and iteration notes for what to test after launch. Formats can mix UGC video, static image and AI video. Delivered as clean written briefs your creator or editor can shoot from directly.