Define: Brand Strategy

Anna Floyd

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About this service

Summary

A brand strategy provides guidance for building a strong, consistent identity that resonates with your target audience and drives brand distinction.
Your brand strategy will help you to act in line with your values and communicate in ways that resonate with your customer – crucially fostering trust and loyalty.

FAQs

  • I already have some elements of the brand strategy...

    That's ok! The exact scope of work will be bespoke to you and your brand's needs. We can discuss any existing strategy you may have, looking at what we can use and what might need refining.

What's included

  • Brand workshop

    An in-person or remote session that helps me get to know you, your brand and your audience. Together we will define your target and opportunity audiences, your market positioning and your brand values – which will form the basis of your brand book.

  • Brand Book (PDF)

    Your brand bible including: • Audience personas • Brand narrative • Brand values • Brand positioning • Brand personality • Brand on a page

Skills and tools

Brand Strategist
Marketing Strategist
Adobe Creative Cloud

Industries

Brand Marketing
Personal Branding
Marketing

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