Website Illustration System
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About this service
Summary
FAQs
Do I Need a Full Brand Identity Before Working with you?
Not necessarily. If you need additional support with your identity, I can also collaborate with trusted designers for an extra quote. I can align with what you already have — or help you refine your visual direction so your illustrations feel intentional and on-brand!
What Do I Need to Prepare Before We Start?
You’ll complete a short questionnaire so I can understand your brand, goals, audience, and visual preferences. I’ll also ask for any brand assets (such as your logo, colors, and fonts) to ensure the illustrations align seamlessly with your existing visual identity.
How Many Revisions are Included?
Each deliverable includes 3 structured revision rounds, giving us space to refine the work thoughtfully while keeping the project focused, efficient, and on schedule.
Can I Upgrade my License Later?
Sure! Your project starts with a digital license, and you can upgrade to broader or perpetual commercial usage if your needs expand over time.
Do you Offer Payment Plans?
Payments are split into two equal installments: 50% to begin the project and the remaining 50% before final delivery.
What Makes this Different From Hiring a Regular Illustrator?
You’re not just getting illustrations — you’re getting a cohesive illustrated system built with strategy, storytelling, and usability in mind. Every visual is designed to work together, elevate your brand, and improve how people experience it.
How Do I Know this Service is the Right for Me?
If you want more than just beautiful illustrations, and you are ready to invest in visuals that actively support your brand, storytelling, and user experience — this service is for you. If you are unsure, book a call and we’ll explore the best option for your brand together!
What's included
Hero Illustrations
Large-scale, narrative-driven illustrations designed for key moments of your website. Each piece is conceptually rooted in your brand story, crafted to set emotional tone, guide attention, and create a distinctive visual identity that feels intentional — and unmistakably yours.
Spot Illustrations
Smaller, versatile illustrations that support and expand your visual world across touchpoints. These are designed to feel cohesive with your heroes while adding clarity, personality, and visual rhythm throughout your brand experience.
Illustration System
A connected set of recurring visual elements, such as characters, motifs, textures, or illustrative modules that create consistency across your brand. This system ensures your visuals remain flexible, recognizable, and scalable as your brand grows.
Visual Direction + Style Guide
A curated visual framework that defines mood, artistic approach, and illustration principles for your brand. Includes practical guidelines to help designers and developers implement the system consistently over time.
Source Files & Exports
Fully organized, professional working files and ready-to-use exports, including .PSD, .AI , .SVG and/or .PNG formats, prepared for seamless use across digital platforms and workflows.
3-Year Full Digital License
Rights to use the artwork across all digital channels including website, social media, advertising, and email — giving you room to grow, with a seamless upgrade to a perpetual commercial license when the time feels right.
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