Unified Copy: Driving Sales & Marketing in Perfect Sync

Summer Evans

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About this service

Summary

I provide comprehensive copywriting solutions that align your sales and marketing messaging into one unified, persuasive brand voice. Leveraging my extensive B2B sales experience and marketing expertise, I craft research and data-driven content—from blog posts to interactive experiences—tailored specifically to your business. What sets me apart is my commitment to deep investigative research and customization, ensuring every message resonates with your target audience and drives measurable results.

Process

Consultation: We begin with a discovery call to understand your brand, goals, and target audience.

Strategy Development: I create a unified messaging framework and content strategy tailored to your needs.

Content Creation: I produce high-quality content deliverables, including blogs, white papers, sales letters, case studies, and more.

Review & Revision: You provide feedback and I refine the content to ensure it meets your expectations.

Final Delivery: The finalized content is delivered along with actionable recommendations for ongoing optimization.

FAQs

How do you ensure the content resonates with my audience?
I use my B2B sales insights and rigorous research to craft messaging that addresses your audience's specific challenges.
What types of content do you produce?
I produce a wide range of content—from blog posts, white papers, and case studies to sales letters, course materials, scripts, and interactive content.
What are typical turnaround times?
Turnaround times vary by project, but I pride myself on delivering high-quality work promptly while maintaining flexibility to meet your needs.

What's included

Unified Messaging Framework
A comprehensive document outlining your aligned sales and marketing messaging, brand voice, target audience, and communication strategies.
Conversion-Focused Content Assets
A suite of high-quality content pieces—including blog posts, sales letters, emails, and case studies—crafted to engage your audience and drive conversions.
Sales Enablement Toolkit
A curated collection of collateral—including pitch decks, email templates, and case studies—designed to empower your sales team with consistent, persuasive messaging.

Example projects