What's included

• Brand Design

  1. Brand Strategy Document Objective: Define the overarching goals and direction for the brand design project. Components: Brand vision and mission statement. Target audience personas and market analysis. Competitive analysis and positioning statement. Brand personality traits and key messaging. 2. Logo Design Objective: Create a visually distinctive and memorable logo that represents the brand's identity. Components: Initial logo concepts and sketches. Digital logo designs in various formats (e.g., vector files, PNG, JPG). Color palette selection and rationale. Typography selection and usage guidelines. 3. Visual Identity Guidelines Objective: Establish consistent visual elements that reflect the brand's identity across all platforms. Components: Logo usage guidelines (size, placement, clear space). Color palette with primary and secondary colors. Typography guidelines (fonts, sizes, usage). Imagery style and usage (photography, illustrations). Brand collateral examples (business cards, letterheads, etc.). 4. Brand Collateral Design Objective: Develop cohesive brand materials that align with the visual identity guidelines. Components: Business card design. Letterhead and envelope design. Brochure or pamphlet design. Presentation template design. Social media profile graphics. 5. Website Design Concept Objective: Create a conceptual design for the brand's website that reflects its visual identity and user experience goals. Components: Wireframes and mockups of key pages (homepage, product/service pages, about page, contact page). Design elements (navigation, buttons, forms). Mobile responsiveness considerations. User interface (UI) design principles. 6. Brand Launch Plan Objective: Outline a strategy for launching the new brand identity effectively. Components: Timeline for implementation and rollout. Internal and external communication plan. Launch event planning (if applicable). Social media and marketing campaign strategy. Measurement and evaluation metrics.