Craft Your Identity: Custom Brand Kits for Unified Success

Isabel Lenoir

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About this service

Summary

I create tailored brand kits that establish a cohesive and memorable identity for your business, ensuring consistency across all platforms. My services include professional logo design, a curated color palette, typography selection, and ready-to-use templates for seamless implementation.

Process

Discovery & Research: Conduct a detailed consultation with the client to understand their brand values, target audience, and vision. Analyze competitors and industry trends to inform the design direction.
Concept Development: Create mood boards and design concepts that align with the brand’s personality. Develop initial logo sketches and visual elements based on the research phase.
Logo & Visual Design: Finalize the logo design, ensuring scalability and versatility for various uses. Choose a complementary color palette and typography that reflect the brand's tone and audience.
Brand Guidelines Creation: Compile all design elements into a comprehensive brand guidelines document. Include detailed usage instructions, color specifications, font treatments, and imagery style.
Template Design: Develop customizable templates for social media, presentations, and marketing collateral. Ensure the templates are easy to use and maintain consistency across all materials.
Review & Refinement: Present the brand kit to the client for feedback. Make necessary revisions and ensure all elements align with the client’s expectations.
Final Delivery: Provide the client with all finalized design files (logos, assets, templates) in multiple formats. Deliver the brand guidelines document for future reference and brand application.

What's included

  • Comprehensive Brand Guidelines Document

    A detailed guide including logo usage, color palette, typography, tone of voice, and visual style to ensure consistency across all brand touchpoints.

  • Logo Suite & Visual Assets

    Scalable logo files (primary, secondary, and icon variations) in multiple formats (SVG, PNG, JPG), along with complementary brand assets like patterns, icons, and illustrations.

  • Customizable Templates

    Professionally designed templates for social media posts, presentations, and marketing materials that align with the brand's identity and messaging.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

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