What's included

• Character Design Concepts:

  Initial sketches or digital illustrations of the mascot character in different poses, expressions, and styles. These concepts explore various interpretations of the character and serve as the basis for further refinement.

• Digital Renderings:

  Refined digital illustrations or renderings of the mascot character, often in full color and detail. These renderings showcase the character's personality, traits, and brand association.

• Logo Variations:

  Mockups of the mascot logo in different configurations, such as horizontal, vertical, stacked, or icon-only versions. These variations ensure versatility and usability across different applications and platforms.

• Application Mockups:

  Mockups demonstrating how the mascot logo will appear in real-world applications, such as business cards, letterheads, merchandise, signage, social media profiles, and website headers. These mockups provide context and help visualize the logo's usage in various contexts.

• Color Palettes:

  Presentation of the color palette used in the mascot logo, including primary, secondary, and accent colors. Color palettes ensure consistency and cohesion across brand materials and help reinforce brand identity.

• Typography:

  Selection of typography or lettering styles used in conjunction with the mascot logo, including primary and secondary fonts for headings, body text, and other typographic elements. Typography choices complement the mascot character and enhance brand recognition.

• Style Guide:

  Documentation outlining the guidelines for using the mascot logo, including color specifications, sizing guidelines, clear space requirements, and usage dos and don'ts. The style guide ensures consistency and provides reference for designers, marketers, and other stakeholders.

• Presentation Deck:

  A presentation deck summarizing the mascot logo design process, rationale behind design decisions, and showcasing the final mockups. The presentation deck serves as a visual aid when presenting the mascot logo to clients or stakeholders.