What's included

• 1. Initial Consultation and Strategy Development

  - In-depth discussion to understand your business objectives, target audience, and competitive landscape. - Customized strategy development, including keyword research, audience targeting, and campaign structure planning.

• 2. Campaign Setup and Optimization

  - Creation and configuration of paid search campaigns across platforms such as Google Ads and Bing Ads. - Implementation of advanced targeting options, ad extensions, and conversion tracking for maximum effectiveness. - Ongoing optimization of ad copy, bidding strategies, and keyword targeting to improve performance and ROI.

• 3. Ad Copy Creation and Testing

  - Development of compelling ad copy tailored to your brand messaging and target audience. - A/B testing of ad variations to identify top-performing messaging and continuously refine campaign performance.

• 4. Performance Monitoring and Reporting

  - Regular monitoring of campaign performance metrics, including click-through rate (CTR), conversion rate, and return on ad spend (ROAS). - Detailed reporting and analysis to track progress towards goals and identify opportunities for optimization and improvement.

• 5. Continuous Optimization and Strategy Refinement

  - Proactive adjustments to campaign settings, targeting parameters, and bidding strategies based on real-time performance data. - Ongoing refinement of keyword targeting, ad creative, and landing page experience to maximize campaign effectiveness and ROI.