What's included

• Logo Kit

  2 initial custom logo concepts to choose from and 2 rounds of revisions on your chosen concept Final logo files for both web and print: Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept Vector PDF file: excellent for printing; can be opened in Illustrator One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use). One high resolution .PNG logo file with no background. Final logo files in three different versions: Full-color logo (main version) Grayscale logo Logo to use with a color background Small version of your logo to use as a favicon or icon

• Color Palette

  An 8-tone color palette that reflects your brand’s visual identity. This palette includes three primary, three secondary and two tertiary colors.

• Typography Palette

  A 2-font typography palette that reflects your brand’s visual identity

• Branding Guide

  A quick reference PDF Branding Guide that includes: RGB brand colors CMYK brand colors Web Safe color hex codes (for web design) Typeface names and usage instructions