Brand Development: Logo, Colors, Brand Voice and Applications

Fabrizio Ceppi

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About this service

Summary

Our branding service is a professional service that helps individuals or businesses develop a strong brand identity. This involves creating a unique brand name, logo, tagline, and other visual elements that represent the company or individual's values, mission, and personality.

The branding process often starts with research to understand the target audience and the competitive landscape. This research helps identify key differentiators that can be incorporated into the brand identity. The branding service then creates a visual identity system, which includes a logo, typography, color palette, and imagery that represent the brand.

Additionally, branding services may also provide guidance on brand messaging, tone of voice, and how to communicate the brand to the public. This can include developing brand guidelines or a brand style guide to ensure consistency across all touch-points, such as social media, advertising, packaging, and website design.

What's included

Naming Options (5)
Through a scientific method, I deliver 5 names from 5 different idea buckets, guaranteeing a comprehensive list of options to choose from!
Brand Concept (2)
I deliver (2) well thought, based on brief, geared towards your mission: logo identities for your review. An Identity expand beyond a "logo" it includes Typography, Color Palette, Brand Voice & Initial Looks on Applications. From there, we choose one option and/or combine the two.
Applications (Unlimited)
After an identity has been chosen, I deliver applications that serve your brand: wether you're a product, a business or an individual, the applications are carefully chosen to benefit the strategy behind your brand.

Skills and tools

Brand Designer

Brand Strategist

Marketing Strategist