Summary

FAQs

• What do I need to prepare before starting the usability testing research study (Stage 7)?

  For all the details you need regarding the requirements to hire this service, the information you will need to provide and others, please see the template with all the questions and information added to the form to request this service (see direct link in attached service "Starter Level: Usability Testing Research Study and Report").

• How do you select participants for usability testing, and what role do I play in this process?

  There are two methods for this part of the study. In stage 7, the participants are recruited by you. That means that the whole process of recruiting the participants is conducted and created by you. This process most likely looks like: Define Participant Criteria: Determine the target audience and characteristics of the participants needed for the study. This may include demographics, experience level, specific skills, or other factors relevant to the research goals. | Create Screening Questions: Develop a set of screening questions to identify potential participants who meet the projects criteria. Google forms is a tool that can be used for this process. | Choose Recruitment Channels: Select the appropriate channels to reach the target audience, such as social media platforms, online forums, user panel services, or email campaigns. | Prepare Recruitment Materials: Draft the recruitment message, including details about the study's purpose, duration, requirements, and compensations. Making sure to emphasize the value and importance of participants' input. | Create Consent Forms and Privacy Policies: Develop a consent form that outlines the study's objectives, data collection methods, and how participants' information will be used and protected. Include privacy policies that comply with relevant regulations, such as GDPR or CCPA. | Publish Recruitment Ads: Post the recruitment message and sign-up forms on chosen platforms, ensuring that the process is user-friendly and accessible. | Screen Applicants: Review participant applications and screening questionnaires to identify those who meet the projects criteria. Follow up with selected participants to confirm their availability and interest in participating. | Schedule Research Sessions: Coordinate dates and times for research sessions with selected participants, providing clear instructions and any necessary materials in advance. | Obtain Consent and Conduct Research: Before starting the usability test, ensure that participants sign the consent form and agree to the terms and conditions. Proceed with the study, adhering to ethical research practices and respecting participants' rights and privacy. - This recruitment process can also be conducted by me, through the request of stage 7.1.

• What types of tasks will participants perform during usability testing?

  In order to answer that, we need to discuss which method will be used first. When we have that sorted out, we can then see what types of tasks they are going to be completing and how long participants will take to complete the task(s). There are several usability testing methods, however, I focus solely on the following: Moderated Usability Testing - Unmoderated Usability Testing - Card Sorting - Tree Testing - First-Click Testing | Surveys | A/B Testing - & Guerrilla Testing. For more details on each of the methods, please see the lower section on "Starter Level: Usability Testing Research Study and Report" from the attached projects.

• Can I observe the usability testing sessions, and if so, how?

  Of course! Though, that will be based on the implied method for the study. For example, please read the next three methods and how they can look like. - Moderated Usability Testing: You have the option to join test sessions remotely via video conferencing tools like Zoom or Google Meet. This allows you to observe participants' interactions with the product and hear both the moderator's questions and the participants' responses in real time. It’s important for you to remain silent during these sessions to avoid influencing the participants' behavior. | Unmoderated Usability Testing: In unmoderated testing, live session attendance isn't typically available since participants complete tasks independently. However, I will share recorded sessions and analytics data with you after the study is completed. Expect to receive a comprehensive report including key findings, time-stamped video clips of significant moments, and any relevant metrics or visualizations to help you understand how users interact with your product. | First-Click Testing: First-click testing is usually conducted remotely using online tools. If the tool supports real-time monitoring, you can watch participants' actions during the live session. If real-time monitoring isn't available, I will provide you with aggregated data and visualizations after the session. These resources are designed to give you a clear view of how participants interact with your product from the very first click.

• How are the findings from usability testing documented and reported?

  That will vary according to the type of method utilized, some examples are: Task Completion Rate: Reports the percentage of participants who successfully completed each task. | Time on Task: Documents the average time participants spent completing each task, identifying any time-consuming or inefficient processes. | Error Rate: Notes the number and types of errors participants encountered, and identify potential causes. | User Satisfaction: Summarizes participants' self-reported satisfaction levels, often captured through surveys or questionnaires. - For more details on each of the methods, please see the lower section on "Starter Level: Usability Testing Research Study and Report" from the attached projects.

• What kinds of visual aids do you incorporate into the usability testing report?

  The usual are: Icons, context images, graphs, pie charts and tables.

• How do you develop actionable recommendations from usability testing data?

  That will depend on the methods used for the study, some of them will look like the next examples: Moderated/Unmoderated Usability Testing: Lists observed issues and user pain points, such as navigation difficulties or confusing terminology. Provides recommendations for addressing these issues, like redesigning navigation, clarifying instructions, or simplifying tasks. | Card Sorting/Tree Testing/First-Click Testing: Based on the results, recommends changes to the information architecture and navigation structure. Highlights areas where users struggled and suggest improvements to make finding information more intuitive. | Surveys: Summarizes key takeaways from survey responses and identify areas where users expressed dissatisfaction or confusion. Provides recommendations for addressing these concerns, such as simplifying features or offering more guidance. | A/B Testing: Compares the performance of each design variation and discuss which elements led to better results. Recommends implementing the more successful design elements and iterating on those that underperformed. | Guerrilla Testing: Summarizes the informal feedback received and highlight common themes or concerns. Provides recommendations for addressing these issues in future design iterations.

• What happens if usability testing reveals critical issues in the product?

  You will know immediately, most likely between the drafting of the report.

• How is the final usability testing report delivered to me, and in what formats?

  You will be asked questions regarding your personal preferences in the request form for this service.

• What should I expect in terms of follow-up after the service delivered?

  As you move forward with your project, whether with another provider or on your own, I'm committed to ensuring that you have the support and resources you need to successfully leverage the insights we've uncovered. Here are the tailored support options available to you: Detailed Documentation: Receive comprehensive documentation of all research findings and strategic insights, a crucial resource for guiding your next steps. | Clarification and Understanding: Schedule a session to dive deeper into the research outcomes, ensuring you fully grasp the insights and their implications for your project. | Seamless Handover: If you're transitioning to a new team, I can facilitate a handover meeting to brief them on the research groundwork, ensuring a smooth continuation of your project. | Ongoing Consultation: Engage with me for further advice, support, or feedback as you apply the research insights, ensuring you're never without guidance. | Check-In Support: Opt for a scheduled follow-up to discuss your project's progress and any emerging needs or questions you may have. | Tailored Support Pricing: The pricing for continuous meetings or support will be arranged based on the specific option chosen and the nature of the assistance required. This flexible approach ensures you receive the right level of support, tailored to your project's unique needs.