Crafting Memorable Visual Identities by Sushant Raiker

Crafting Memorable Visual Identities by Sushant RaikerCrafting Memorable Visual Identities by Sushant Raiker

Crafting Memorable Visual Identities

Sushant Raiker

Starting at

5,000

About this service

Summary

A strong visual identity is the foundation of any successful brand. That's why I work with my clients to create a unique and memorable visual language that captures the essence of their brand.

From creating a striking logo to developing a cohesive color palette, typography, and other visual elements, I ensure that your brand communicates its personality, values, and mission in a way that resonates with your target audience.

My design approach is rooted in an artistic perspective, in that, I strive to create visual identities that go beyond mere minimal, plain shapes. Instead, I aim to create designs that are thoughtful and unique representations of your brand.

I take a collaborative approach to design that is tailored to your specific needs. To start, I take the time to understand your brand's story, goals, and target audience. From there, I develop concepts and work closely with you through the iteration process until we arrive at a design that truly captures the essence of your brand.

I also ensure that your visual identity is implemented consistently across all touchpoints, from your website and social media profiles to your packaging and advertising.

With my visual identity design services, you'll not only stand out from the competition but also establish a strong and recognizable brand identity that resonates with your audience.

Let's work together to bring your brand to life through stunning visual design.

What's included

Creative Direction
Creative Direction involves guiding and overseeing the visual and aesthetic aspects of a project, campaign, or brand. As part of the creative direction, mood board inspirations for the brand's color palette, typography, feel, design, texture, and overall visual style will be provided. My goal will be to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience.
Logo Mark
Once the ideal aesthetic for your brand has been selected, the next step is creating a logo that complements and enhances the chosen visual style. I will present logo sketches and work with you to refine the chosen logo until it accurately reflects your brand identity and meets your expectations. Logo sketches, logo mockups, logomark, wordmark, and logo colors (RGB and CMYK) are all part of this process.
Brand Guidelines
A brand style guide is an essential document that defines how a company's brand should be visually presented and communicated across all touchpoints. The brand kit will include the final version of the logo, approved color palettes, typography, logo sizing, and logo restrictions. In addition, other key elements such as brand messaging, tone of voice, co-branding, brand story, usage guidelines, and examples of how the brand should be presented in various contexts will also be included.

Duration

3 weeks

Skills and tools

Brand Design

Logo Designer

Adobe Illustrator

Adobe Photoshop

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Crafting Seamless Digital Experiences

STARTING AT

$3,000

fixed rate