A comprehensive audit of your current and potential social media channels (organic and paid), with the aim of identifying opportunities and gaps you're not yet taking advantage of. The audit could cover areas such as: - Community building: How can you build stronger relationships with your community. - Branding & Sales: Where could social media better support your commercial or reputational goals? - Thought leadership: how can my brand become a thought leader in my field Specific audit components include: - Owned channel analysis: What’s working and what’s not on your current social media platforms? - Target Audience/Culture Audience: Who are you speaking to, and what content formats and topics resonate with them? What are the cultural codes of speaking about weight management in social. - Channel-Specific recommendations: What should you be doing on platforms like Linkedin, Substack, TikTok and Instagram to improve visibility and engagement? - Market & Competitor scan: What are your peers doing well? Where are they falling short, and where is the opportunity for Medis to stand out?

Based on the audit, I would develop a clear and actionable social media strategy that outlines: - Which channels to be present on and which to prioritize - Content pillars that define the types of content to create - Potential improvements in tone of voice and visual direction - Clear KPIs to track performance and progress - A 30-60-90 day action plan to bring the strategy to life, step by step - Budget needed