What's included

• Strategic positioning

  1. Analyze Channels A single page document that would audit all of the places your brand is currently showcased (Ie. Your google profile, Social media channels, and website) 2. Who we are vs who we aren’t Using real examples, competitors, descriptions, we create a document of who we are (our values, references of brand that we prize) and who we are not (what concepts we want to 3. Visual reference board
 A document full of imagery of pre existing visuals that can be referenced for style, tone, 
 4. Brand SWOT Analysis A document that summarizes over all strengths, weaknesses, opportunities and threats from a brand standpoint
 5. Value synthesis A document that outlines all of the company values. These will serve as parameters around our messaging and will help guide/ frame a lot of our discussions around design

• Logo Design

  Round 1: Exploring 3 visual concepts (reference boards + tone) that can be more deeply explored. Round 2: Once direction is chosen, we move into design (initial design + Iterations) Round 3: Final Logo is chosen and alternate logos are exported (vertical stack, horizontal, white, black, color)

• Brand Guideline

  1. Brand Guideline 2. Logo parameters (Do’s & Don’ts) 3. Brand colours (Primary & Secondary) 4. Type Hierarchy 5. Photo Art Direction 6. Texture packs ( if applicable) 7. Brand Slogans 8. Brand Values