Blog Writing

Anyssa Gonzalez

Starting at

$

25

About this service

Summary

As a freelance blog writer, I offer meticulously researched and engaging blog posts tailored to enhance your brand's online presence and connect with your target audience. My unique value lies in my ability to seamlessly integrate SEO strategies with compelling storytelling, ensuring your content ranks well on search engines while captivating readers.

Process

1. Preparation and Planning
a. Understand the Client's Needs
Initial Meeting: Discuss the client’s goals, target audience, preferred topics, and any specific requirements.
Content Brief: Create a detailed content brief outlining the scope, objectives, tone, style, and key messages.
b. Topic Selection and Research
Topic Brainstorming: Generate a list of potential blog topics based on the client’s industry and audience interests.
Keyword Research: Use SEO tools to identify relevant keywords and phrases to target.
Research: Gather information from reliable sources to ensure content accuracy and depth.
2. Writing and Development
a. Create an Outline
Structure: Organize the main points and subpoints to create a logical flow.
Headings: Develop headings and subheadings to structure the content and enhance readability.
b. Drafting the Blog Post
Introduction: Write a compelling introduction that grabs the reader’s attention and outlines the post’s purpose.
Body: Develop the main content, ensuring each paragraph transitions smoothly and supports the main topic.
Conclusion: Summarize the key points, provide a call-to-action (CTA), and end with a strong closing statement.
c. Incorporate SEO Elements
Keywords: Naturally integrate primary and secondary keywords throughout the content.
Meta Description: Write a concise and engaging meta description.
Internal and External Links: Include links to relevant internal pages and credible external sources.
3. Review and Editing
a. Self-Editing
Readability: Ensure the content is clear, concise, and engaging.
Grammar and Spelling: Correct any grammatical errors and typos.
Consistency: Maintain a consistent tone, style, and formatting throughout the post.
b. Peer Review (if applicable)
Feedback: Have a colleague or peer review the draft and provide constructive feedback.
Revisions: Incorporate feedback and make necessary revisions.
4. Proofreading and Final Edits
Proofreading: Perform a final check for any remaining errors in grammar, spelling, and punctuation.
Formatting: Ensure the post is correctly formatted, including headings, bullet points, and any media elements.
5. Plagiarism Check
Plagiarism Detection: Run the content through plagiarism detection software to ensure originality.
Report: Generate and review the plagiarism report to confirm the content is unique.
6. Client Review and Revisions
Submission: Send the draft to the client for review.
Feedback: Collect the client’s feedback and make any requested changes.
Final Approval: Ensure the client approves the final version of the post.
7. Publication
Upload to CMS: If included in the scope, upload the content to the client’s content management system (CMS) such as WordPress.
Optimize for Web: Add alt text to images, ensure proper tagging, and check the overall layout.
Publish: Schedule or publish the blog post according to the client’s timeline.
8. Post-Publication Activities (Only applicable if the client wishes)
a. Promotion and Distribution
Social Media: Share the post on relevant social media platforms.
Email Marketing: Include the post in the client’s email newsletter.
Outreach: Reach out to influencers or partners to help promote the content.
b. Performance Tracking
Analytics: Monitor the blog post’s performance using tools like Google Analytics.
Reporting: Provide the client with performance reports, including metrics like page views, engagement, and conversions.
By following this structured process, you can ensure the blog post is well-researched, engaging, SEO-optimized, and aligns with the client's goals and audience.

What's included

  • Completed Blog Posts

    Written Content: The full text of each blog post as agreed upon, typically formatted in a word processor or text file (e.g., Word, Google Docs, or plain text). SEO Optimization: Blog posts optimized for search engines, including the use of keywords, meta descriptions, headers, and internal/external links. Proofreading and Editing: Posts free from grammatical errors, typos, and inconsistencies, often having gone through multiple rounds of editing.

  • Supporting Materials:

    Images and Media: Relevant images, infographics, videos, or other media elements included within the blog posts. These should be appropriately sourced and credited. References and Citations: A list of sources or references used in the blog post, formatted according to the client's preferred style (e.g., APA, MLA, etc.).

  • Formatting and Layout:

    Formatting: Proper formatting for readability, including the use of headings, subheadings, bullet points, numbered lists, and block quotes. HTML/CMS Integration: If specified, the blog post may be delivered in HTML format or directly uploaded to the client’s content management system (CMS) like WordPress, with appropriate tags and categories.

  • SEO and Analytics:

    Keyword Research: A document outlining the keywords researched and used for each blog post. Meta Descriptions: Custom meta descriptions for each post to enhance search engine visibility. SEO Report: A report detailing the SEO strategies implemented, keyword performance, and recommendations for future posts.

  • Editorial Calendar (if included):

    Content Schedule: An editorial calendar outlining the proposed schedule for future blog posts, topics, and deadlines.

  • Revision and Feedback:

    Revisions: A set number of revisions as agreed upon, ensuring the client is satisfied with the final product. Feedback Document: A summary of feedback received and how it was addressed in the revisions.

  • Plagiarism Check:

    Plagiarism Report: A detailed plagiarism report generated using reliable plagiarism detection software (e.g., Copyscape, Grammarly, Turnitin) confirming the originality of the content.

  • Additional Documentation:

    Style Guide: A writing style guide tailored to the client's preferences, ensuring consistency in tone, voice, and format. Usage Rights: Documentation of content usage rights, confirming that the client has full rights to the content produced.

Duration

1 week

Skills and tools

Blog Writer

Google Docs

Microsoft Word

Squarespace

More services

Creative Writing

STARTING AT

$20

fixed rate