Before I embark on design, I ask you a series of clarifying questions to help me dig deeper into the heart of your dreams and vision for your brand’s visual identity. As a bit of homework, you’ll be asked to answer questions about your business goals, target audience, aesthetic preferences, etc. I’ll define the strategy and visual direction based on my research and your responses. This stage builds the strong foundation I need to create a brand that properly appeals to your audience and expresses your vision.