Google Ads Campaign
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About this service
Summary
Google Ads, formerly known as Google AdWords, is an advertising platform developed by Google that allows businesses to display ads on Google's search results pages, as well as on other websites and mobile apps in the Google Display Network. Advertisers can target specific audiences based on factors such as demographics, interests, and search history, and pay only when someone clicks on their ads (pay-per-click model). Google Ads also provides a range of tools and metrics to help advertisers measure and optimize the performance of their campaigns.
What's included
Ads Campaign
An effective ad campaign involves defining your target audience, setting clear campaign objectives, creating compelling ad content, choosing the right advertising channels, and measuring and optimizing your campaign. To succeed, careful planning, creative execution, and ongoing optimization are necessary.
Skills and tools
Digital Marketer
Google Ads
Microsoft Office 365
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