What's included

• Residential Modular Construction Content Strategy Document

  Target Audience Analysis - First-time homebuyers, families, retirees, real estate investors - Pain points: affordability, speed of construction, sustainability, customisation Key Messaging & Value Proposition - Benefits of modular homes (cost savings, fast build time, energy efficiency) - Addressing common concerns (quality, financing, design flexibility) Content Themes - Before & After transformations - Client testimonials & success stories - Step-by-step guide to modular home buying - Customisation options & interior design ideas - Sustainability & energy efficiency benefits

• Content Calendar

  30-day/90-day posting schedule Recommended post types: - Reels & Stories: Behind-the-scenes of a modular home build - Carousels: “5 Myths About Modular Homes” or “How Modular Homes Save You Money” Testimonials: Client experiences & case studies Live Q&A Sessions – Addressing buyer concerns

• Content Assets

  - Designed Post Templates (brand-aligned for consistency) - Pre-written Captions (engaging, with strong CTAs) - Hashtag Strategy (#ModularHomes #AffordableHousing #SmartLiving) - Video Scripts (for walkthroughs, FAQs, and explainer content)

• Branding & Messaging Guide

  - Tone of Voice: Friendly, informative, and reassuring - Visual Guidelines: Warm, inviting, and modern aesthetic

• Engagement & Lead Conversion Plan

  - Response templates for common DMs/comments - Strategies for lead nurturing (IG Stories with “Ask us anything” polls, WhatsApp for inquiries) - Collaboration ideas (influencers, real estate agents, mortgage lenders)

• Performance Tracking Framework

  KPIs: - Engagement (likes, shares, saves) - Website clicks & inquiry forms submitted - Leads generated from social media