Brand Strategy & Identity by Youri van den HurkBrand Strategy & Identity by Youri van den Hurk
Brand Strategy & IdentityYouri van den Hurk
From a refresh, a complete rebrand or a new identity, I specialise in bold brands that leave a mark. It’s more than just a logo or design—it’s about creating a memorable experience that connects with your audience.

What's included

Discovery Call
Plan in a free discovery call and ask (or tell) me anything about your ideas, business, or upcoming projects. You can always message me on socials first!
Proposal & Concept
Based on our discovery call and one of my brand packages, I’ll make you a personalised proposal, making sure we cover all your needs.
Brand Workshop (4hr)
Once the proposal is approved, we start with an online half-day strategic workshop, including lots of fun and challenging brand exercises. This is where the foundation of your brand will be built.
Moodboards
The Yvdh™ brand workshop will give us the input to create the first visual mood boards for your brand identity. Together, we pick a design direction we like. I present my findings in our first presentation.
Logo Lockups
I’ll visually translate the chosen mood boards into the first designs. We start with the (re)design of your logo. I present 2-3 logo proposals in our second presentation. Includes; Logo suite, Primary logo, Secondary logo, Brandmark, Wordmark, Submark
Brand Identity
We expand our logo designs into a full brand identity, I’ll present a visual test ride of what your brand will look like in real life using brand-in-action mockups. Includes; Color palette, Stationary designs, Font pairing & hierarchy, Brand in use (look & feel), Brand in action (mockups), Brand strategy & direction
Brandbook
Everything will be documented in an easy-to-use brandbook with guidelines, ensuring consistency across all platforms. All digital and print files will be shared on a online Drive.
All necessary files
All digital and print files will be shared on a online Drive.
Youri's other services
Starting at$8,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Youri van den Hurk South Jakarta, Indonesia
1
Followers
Brand Strategy & IdentityYouri van den Hurk
Starting at$8,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
From a refresh, a complete rebrand or a new identity, I specialise in bold brands that leave a mark. It’s more than just a logo or design—it’s about creating a memorable experience that connects with your audience.

What's included

Discovery Call
Plan in a free discovery call and ask (or tell) me anything about your ideas, business, or upcoming projects. You can always message me on socials first!
Proposal & Concept
Based on our discovery call and one of my brand packages, I’ll make you a personalised proposal, making sure we cover all your needs.
Brand Workshop (4hr)
Once the proposal is approved, we start with an online half-day strategic workshop, including lots of fun and challenging brand exercises. This is where the foundation of your brand will be built.
Moodboards
The Yvdh™ brand workshop will give us the input to create the first visual mood boards for your brand identity. Together, we pick a design direction we like. I present my findings in our first presentation.
Logo Lockups
I’ll visually translate the chosen mood boards into the first designs. We start with the (re)design of your logo. I present 2-3 logo proposals in our second presentation. Includes; Logo suite, Primary logo, Secondary logo, Brandmark, Wordmark, Submark
Brand Identity
We expand our logo designs into a full brand identity, I’ll present a visual test ride of what your brand will look like in real life using brand-in-action mockups. Includes; Color palette, Stationary designs, Font pairing & hierarchy, Brand in use (look & feel), Brand in action (mockups), Brand strategy & direction
Brandbook
Everything will be documented in an easy-to-use brandbook with guidelines, ensuring consistency across all platforms. All digital and print files will be shared on a online Drive.
All necessary files
All digital and print files will be shared on a online Drive.
Youri's other services
$8,500