Brand Strategy & Identity

Starting at

$

8,500

About this service

Summary

From a refresh, a complete rebrand or a new identity, I specialise in bold brands that leave a mark. It’s more than just a logo or design—it’s about creating a memorable experience that connects with your audience.

What's included

  • Discovery Call

    Plan in a free discovery call and ask (or tell) me anything about your ideas, business, or upcoming projects. You can always message me on socials first!

  • Proposal & Concept

    Based on our discovery call and one of my brand packages, I’ll make you a personalised proposal, making sure we cover all your needs.

  • Brand Workshop (4hr)

    Once the proposal is approved, we start with an online half-day strategic workshop, including lots of fun and challenging brand exercises. This is where the foundation of your brand will be built.

  • Moodboards

    The Yvdh™ brand workshop will give us the input to create the first visual mood boards for your brand identity. Together, we pick a design direction we like. I present my findings in our first presentation.

  • Logo Lockups

    I’ll visually translate the chosen mood boards into the first designs. We start with the (re)design of your logo. I present 2-3 logo proposals in our second presentation. Includes; Logo suite, Primary logo, Secondary logo, Brandmark, Wordmark, Submark

  • Brand Identity

    We expand our logo designs into a full brand identity, I’ll present a visual test ride of what your brand will look like in real life using brand-in-action mockups. Includes; Color palette, Stationary designs, Font pairing & hierarchy, Brand in use (look & feel), Brand in action (mockups), Brand strategy & direction

  • Brandbook

    Everything will be documented in an easy-to-use brandbook with guidelines, ensuring consistency across all platforms. All digital and print files will be shared on a online Drive.

  • All necessary files

    All digital and print files will be shared on a online Drive.


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma