UX Discovery & Research

Bailey Jackson

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About this service

Summary

Understanding the user is the key to building successful products. In this UX Discovery & Research service, I’ll dive deep into user behaviors, motivations, and pain points through competitive analysis, persona development, and user research. The result is a clear understanding of who your users are and what they need, providing actionable insights that inform the direction of your product. Whether you’re just starting out or improving an existing product, this service is designed to uncover the information you need to design with confidence.

What's included

Kickoff Call
We'll discuss the goals, challenges, and specific areas of focus for your product.
Competitive Analysis
Research and evaluation of competitors in your industry to identify UX opportunities and best practices.
User Persona Development
Creation of detailed personas based on user demographics, behaviors, and needs.
Information Architecture
Development of a clear structure and organization for your product's content to ensure users can navigate easily.
User Flows
Visual representations of the paths users take to accomplish 3 key tasks, identifying opportunities to streamline the experience.
Content Strategy
Recommendations for content placement and messaging to enhance the user journey and meet business goals for up to 10 individual pages.
Research Report
Comprehensive documentation of all findings, including actionable insights.