Brand Identity Design, Strategy to System by Donaël WalterBrand Identity Design, Strategy to System by Donaël Walter
Brand Identity Design, Strategy to SystemDonaël Walter
Cover image for Brand Identity Design, Strategy to System
A complete visual identity built to hold up across every touchpoint: your website, social, print, packaging, pitch decks. I go beyond a logo. You get a coherent brand system that feels intentional and works at scale.
This is for founders, studios, and creative companies who know their brand needs to look as serious as their ambition. Whether you're launching something new or tightening up an existing identity, I bring strategic thinking and design craft to the same table.
What you get:
Logo design with light and dark variations
Color palette (2-5 colors with usage guidelines)
Typography system (primary and secondary typefaces)
Graphic charter / brand guidelines document
Mockups showing the identity in context
All source files (Figma, Illustrator)
How it works:
Brief & research — We define your positioning, audience, and visual direction
Exploration — I present 2-3 creative directions with moodboards
Design — We refine the chosen direction into a full identity system
Delivery — Final brand guidelines, source files, and mockups
2 revision rounds included at each phase. The goal isn't just a logo you like. It's a visual system that makes every future design decision easier.
FAQs

Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Brand Identity
Figma
Brand Designer
Brand Strategist
Graphic Designer
Logo Designer
Service provided by
Donaël Walter proFrance
1
Paid projects
18
Followers
Brand Identity Design, Strategy to SystemDonaël Walter
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Brand Identity
Figma
Brand Designer
Brand Strategist
Graphic Designer
Logo Designer
Cover image for Brand Identity Design, Strategy to System
A complete visual identity built to hold up across every touchpoint: your website, social, print, packaging, pitch decks. I go beyond a logo. You get a coherent brand system that feels intentional and works at scale.
This is for founders, studios, and creative companies who know their brand needs to look as serious as their ambition. Whether you're launching something new or tightening up an existing identity, I bring strategic thinking and design craft to the same table.
What you get:
Logo design with light and dark variations
Color palette (2-5 colors with usage guidelines)
Typography system (primary and secondary typefaces)
Graphic charter / brand guidelines document
Mockups showing the identity in context
All source files (Figma, Illustrator)
How it works:
Brief & research — We define your positioning, audience, and visual direction
Exploration — I present 2-3 creative directions with moodboards
Design — We refine the chosen direction into a full identity system
Delivery — Final brand guidelines, source files, and mockups
2 revision rounds included at each phase. The goal isn't just a logo you like. It's a visual system that makes every future design decision easier.
FAQs

$2,500