What's included

• Research and Analysis:

  I start with a thorough study of the brand, its goals, target audience, competitors and current market situation. Giving you a full understanding of how social media works (or doesn't work) for your business. It includes a competitor audit + SWOT analysis.

• Target market and brand positioning

  Who you should be interacting and speaking to and how you want to be perceived. Creating your visualization in front of customers.

• Content Plan Creation:

  I develop a content plan based on strategy, determining the types of content, frequency of publishing, subject matter of each post, and the use of stories, reels, and highlights.I'll also provide you with versions of bios for your social media profiles.

• Content Design & Posts

  Every week I'll design + write the captions of the necessary posts for the following week, so I have everything ready to go in advance.

• Posting Cadence

  The optimal number of posts to rils for the week can vary depending on the brand's goals, audience, and type of content. However, as a general recommended number, you can consider the following: 3-5 posts per week: This is a standard number of posts to keep the account active, ensure regular interaction with the audience, and provide a variety of content (videos + Carousels). 10x/week Pinterest posts (Idea Pins and Pins) and 2x/Day IG stories, but this cadence could change according to the strategy. After everything is created and approved, I'll schedule it or post it manually.

• Publishing and Engagement:

  I publish content according to a schedule, considering the optimal times and days for each type of content. Actively engage with subscribers through comments, direct messages and webinars to answer questions, gather feedback and support the community.