Logo & Branding Development Package

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About this service

Summary

I specialize in crafting unique and impactful logos tailored to reflect your brand's identity and resonate with your target audience. We'll delve into your brand story and preferences through an initial consultation to lay the foundation for our creative process.
I'll then develop multiple logo concepts, allowing for your input and feedback every step of the way. With up to three rounds of revisions included, we'll refine the chosen concept until it perfectly embodies your vision.
You'll receive comprehensive logo files in various formats upon finalization, ensuring versatility across all marketing channels. Additionally, I'll provide a basic brand style guide to maintain consistency and cohesion in your brand's visual identity.
Embarking on this exciting journey together requires just a few simple steps:
Firstly, a 50% deposit is needed to initiate the project and signal your dedication to the process. This is non-refundable.
As we work collaboratively towards bringing your vision to life, the next 30% is due after the presentation of logo concepts.
The remaining 20% + Transfer of Ownership fee is due before delivery of final files.
This straightforward payment arrangement ensures a smooth and transparent workflow, allowing us to focus on creating exceptional results.

What's included

  • Initial Consultation:

    A comprehensive discussion to understand your brand's mission, values, target audience, industry landscape, and design preferences. We'll also review any existing brand assets and competitor logos.

  • Research and Concept Development:

    In-depth research into your industry and target market to inform the design process. Creation of initial mood boards, sketches, and conceptual designs based on the insights gathered.

  • Presentation of Logo Concepts:

    Development of multiple logo concepts based on the research and initial brainstorming. Each concept will be presented with rationale, explaining how it aligns with your brand's identity and objectives.

  • Feedback and Revisions:

    Collaboration with you to gather feedback on the presented logo concepts. Up to three rounds of revisions included to refine the selected concept, ensuring it resonates with your vision and feedback.

  • Finalization and Refinement:

    Once the preferred logo concept is selected, final refinements and adjustments will be made to perfect the design. This includes fine-tuning typography, color palette, iconography, and overall composition.

  • Delivery of Final Files:

    Provision of the final logo files in various formats, including vector (AI, EPS) and raster (PNG, JPEG), suitable for both print and digital applications. Additionally, transparent background versions and grayscale versions will be provided for versatility.

  • Brand Style Guide:

    Creation of a comprehensive brand style guide outlining logo usage guidelines, color palette, typography, and any other visual elements relevant to maintaining brand consistency across different channels.

  • Ownership Transfer:

    Transfer of full ownership rights of the finalized logo design to you upon completion of the project, ensuring you have complete control and usage rights for your brand's identity.


Skills and tools

Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Industries

Media and Entertainment
Automotive
Food and Beverage

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