What's included

• Assessing the status quo and defining goals

  > Customer overview - who are your top customers > Competitor overview - where you fit against competitors > Marketing Results to date - Learnings

• Go-To-Market Strategy

  > Outline marketing goals, objectives, and Key Performance Indicators (KPIs). > Agree marketing budget. > Define Ideal Customer Profile (ICP) / buyer personas – who constitutes your target audience. > Evaluate your positioning and consider if it will evolve in the future. > Identify the projects that contribute to achieving your marketing goals. > Determine best marketing channels – considerations for content marketing, social media marketing, advertising, email marketing, or a combination of these?

• Prioritization & Roadmap

  > Prioritize projects and marketing efforts and summarize marketing tactics.

• Costing

  Every strategy and business has its distinct challenges and specific requirements. The cost involved depends on the scale of the business and the type of strategy needed. I encourage people to inquire about the potential costs based on their unique needs.