> Outline marketing goals, objectives, and Key Performance Indicators (KPIs).
> Agree marketing budget.
> Define Ideal Customer Profile (ICP) / buyer personas – who constitutes your target audience.
> Evaluate your positioning and consider if it will evolve in the future.
> Identify the projects that contribute to achieving your marketing goals.
> Determine best marketing channels – considerations for content marketing, social media marketing, advertising, email marketing, or a combination of these?