Messaging FrameworksFrances Bruce
A clear, structured messaging foundation that defines your value proposition, key messages and audience‑aligned communication. Ideal for teams needing clarity and consistency across product, marketing and website content.
Deliverables
Core Messaging Framework
A clear, structured framework defining your value proposition, key messages, differentiators and supporting points.
Audience & Needs Mapping
Messaging aligned to your primary audience segments, their needs, motivations and decision drivers.
Page‑Level or Channel‑Specific Messaging
Tailored messaging guidance for key pages or channels to ensure clarity and consistency.
Tone of Voice & Style Guidance
Practical guidance on tone, language choices and stylistic principles for consistent, user‑centred communication.
FAQs
This is strategic work that requires synthesis, clarity and iteration. I distill product value, audience needs, and brand positioning into a structured system of messages your team can use consistently across marketing, sales, and product.
I use project based pricing to ensure clarity, alignment, and predictable outcomes. Each project includes structured deliverables, collaborative refinement, and senior level judgment — no hourly surprises.
Yes. If you need additional layers — such as persona specific messaging, competitive positioning, or multi product alignment — I can tailor the framework to match your goals and internal workflows.
Frances's other services
Starting at$1,200
Duration2 weeks
Tags
Figma
Notion
Brand Positioning
Content Strategist
Editorial Strategy
Messaging Strategy
Umbraco
Value Proposition Development
Service provided by
Frances Bruce Te Aroha, New Zealand
- 1
- Followers
Messaging FrameworksFrances Bruce
Starting at$1,200
Duration2 weeks
Tags
Figma
Notion
Brand Positioning
Content Strategist
Editorial Strategy
Messaging Strategy
Umbraco
Value Proposition Development
A clear, structured messaging foundation that defines your value proposition, key messages and audience‑aligned communication. Ideal for teams needing clarity and consistency across product, marketing and website content.
Deliverables
Core Messaging Framework
A clear, structured framework defining your value proposition, key messages, differentiators and supporting points.
Audience & Needs Mapping
Messaging aligned to your primary audience segments, their needs, motivations and decision drivers.
Page‑Level or Channel‑Specific Messaging
Tailored messaging guidance for key pages or channels to ensure clarity and consistency.
Tone of Voice & Style Guidance
Practical guidance on tone, language choices and stylistic principles for consistent, user‑centred communication.
FAQs
This is strategic work that requires synthesis, clarity and iteration. I distill product value, audience needs, and brand positioning into a structured system of messages your team can use consistently across marketing, sales, and product.
I use project based pricing to ensure clarity, alignment, and predictable outcomes. Each project includes structured deliverables, collaborative refinement, and senior level judgment — no hourly surprises.
Yes. If you need additional layers — such as persona specific messaging, competitive positioning, or multi product alignment — I can tailor the framework to match your goals and internal workflows.
Frances's other services
$1,200