A social media management project involves creating and executing a strategy for managing social media accounts to achieve business goals. This includes developing a social media strategy that aligns with the business's objectives, creating engaging and relevant content, scheduling posts at optimal times, responding to comments and messages, tracking and analyzing social media performance, and executing paid social media advertising campaigns. The ultimate goal is to build and maintain a strong social media presence that increases brand awareness, drives engagement and ultimately, contributes to the growth of the business.