Brand Essentials

Pro

Cameron Duncalfe

Starting at

3,500

About this service

Summary

Brand Essentials is your no-fluff foundation to present your startup like a real business, even if you're still pre-launch. It's designed for founders who are building an MVP, pitching to investors, or launching fast and want to look polished without going through a full brand process.

This service includes just enough to confidently present your company across pitch decks, landing pages, social profiles, and early demos. It skips anything not critical to getting started. You'll walk away with a clean, simple logo, a clear one-liner that defines what you do, and visual direction that holds everything together. It’s your brand on paper, delivered with clarity and confidence.

We keep it lean, fast, and functional so you can raise, recruit, and ship without being slowed down by unnecessary depth or complexity

Process

Discovery call + brand questionnaire

Rapid logo and visual direction concepts

Messaging essentials

Light refinement

Delivery of PDF and exports

FAQs

Is this enough to launch a brand?
Yes. While it’s intentionally lean, this package gives you the clarity and credibility you need to present yourself professionally — whether that’s to investors, early users, or collaborators.
Can I add more brand assets later?
Absolutely. This package is designed to be a strong starting point and can be expanded at any time into a full identity system or web presence.
What’s not included?
This service doesn’t include a full brand guide, social templates, or competitive research. It’s focused on what’s essential to help you launch, pitch, and test with confidence.
Can this become a full brand identity later?
Yes. Everything here is designed to scale up. We can build on this foundation with a full identity system when the time is right.
Will this work for my pitch deck or website?
Yes. You’ll get a brand look and key messages that make you look buttoned-up and legit across early collateral.
Can I get naming or domain advice?
Naming and domain strategy aren’t part of this scope, but I’m happy to refer partners or guide you through the basics if needed.

What's included

Logo Design
A clean, scalable primary logo, delivered in multiple formats. Includes a compact version or symbol lockup if needed for social or app icons.
Brand Visual Language
Foundational styling including a starter color palette, paired typefaces, and light image or graphic direction to inform visual consistency across assets.
Messaging Foundation
A compact brand narrative including a clear one-liner, short elevator pitch, and summary of tone and voice principles to align all your external communication.
Mini Brand Sheet
A tidy 1–2 page brand sheet (PDF) summarizing your new identity and messaging, ready to be shared with designers, developers, or investors.

Recommendations

(5.0)

Alessandra Hopfinger

Client • Jun 3, 2025

Recommended

Cam is without a doubt one of the best designers I've worked with. His eye for detail is exceptional: every element of his designs is purposeful and carefully thought out. Cam is precise, quick, reliable, and passionate about his work. Every brief was met with work that not only exceeded expectations but also elevated the original vision. Working with him was an absolute pleasure.

Henry Grape • CyberKongz

Client • Jun 3, 2025

Recommended

Cam completely reimagined the CyberKongz brand—refining our voice, tightening our narrative, and designing a sleek, unified website that brings our entire ecosystem together. He made complex Web3 flows feel simple, and helped us show up like the tech-first brand we’ve become.

Kari Asselin • Om Organics

Client • May 30, 2025

Recommended

Working with Cam was a fantastic experience. He brought our vision for the Om Organics website to life with creativity, attention to detail, and a deep understanding of our brand. The final result was beautiful, functional, and truly elevated our online presence. Highly recommend!

Sean Gearin • Pixel Vault

Client • May 30, 2025

Recommended

Cam is an extremely hard worker and very detail oriented. He has a keen eye for both design and intelligent user flows/customer experience. He is especially well-suited for large products as he can see execution from start to finish. He is a strong addition to any team from both a personal and professional perspective. Would highly recommend.