Brand Identity Package

Max Colunga

Starting at

6,500

About this service

Summary

This service is perfect for businesses or individuals looking to create or refine their brand's visual identity. This includes key elements such as logo design, typography, color palette and visual guidelines to insure consistency across all touchpoints.

Process

Research & Discovery

Brand Strategy Development

Logo Design

Visual Identity Elements

Brand Guidelines

FAQs

How long does the branding process take?
The timeline varies depending on the scope of the project but a complete brand identity typically takes 4-6 weeks.
Can I request changes if I'm not satisfied with initial concepts?
Yes! My process includes 2 revisions rounds to refine the design based on your feedback. You will be involved throughout the entire process to ensure that you are satisfied.
Will I receive all necessary files for my brand assets?
Yes, I'll provide high resolution files in multiple formats so you can use your branding across print and digital platforms.

What's included

Phase 1: Research & Strategy
I'll dive into your strategy, analyze your market & target audience and define your position. We'll help you craft your brand's purpose, mission, and vision, and develop new business ideas that'll elevate your business.
Phase 2: Brand Strategy Development
Based on the research insights, I'll develop a comprehensive brand strategy that outlines your brand positioning, key messages, communication channels, tone of voice, and visual style guidelines. This strategy serves as a roadmap for consistently communicating your brand across all touchpoints.
Phase 3: Logo Design
Craft a memorable and distinctive logo that visually represents your brand's essence and values. Explore different design elements like symbols, typography, and color schemes. Experiment with various iterations to create a responsive logo that works across different mediums.
Phase 4: Visual Identity Elements
We'll establish a cohesive visual language by defining a color palette, typography, imagery style, and other design elements that align with your brand personality and resonate with your target audience. These elements should work together to create a consistent and recognizable brand identity.
Phase 5: Brand Guidelines
I'll develop a comprehensive brand guidelines that document the proper usage of your brand identity elements, including the logo, color palette, typography, imagery, and other design assets. These guidelines ensure consistency in the application of your brand identity across all marketing materials

Example projects