Data-Driven Paid Media Strategies: Scale Your Brand

Maisha Nabila

Starting at

2,500

/mo

About this service

Summary

I offer data-driven paid media strategies that maximize ROI across search and social platforms, specializing in audience targeting, creative optimization, and full-funnel campaign execution. With expertise in across multiple industries and performance marketing, I go beyond basic media buying—analyzing insights to refine strategies, optimize budgets, and drive scalable growth. What sets me apart is my ability to blend creative storytelling with analytical precision, ensuring every ad not only reaches the right audience but also converts effectively.

What's included

Paid Search Campaigns
Campaign Strategy & Setup - Keyword research & targeting strategy - Audience segmentation (demographics, interests, behaviors) - Competitive analysis - Ad account structure and organization - Budget allocation & bid strategy Campaign Management & Monitoring - Daily/weekly performance monitoring - Adjusting bids & budgets based on performance - Negative keyword implementation - Quality Score optimization Reporting & Insights - Custom performance reports (monthly) - Key metrics analysis (CTR, CPC, ROAS, conversions, etc.) - Competitive benchmarking - Strategy recommendations for scaling
Paid Social Media Marketing
Campaign Strategy & Setup - Audience research & targeting (custom, lookalike, interest-based) - Platform & ad format selection - Budget allocation & bid strategy - Competitive analysis Campaign Execution & Management - Audience segmentation & exclusions - Bid optimization & budget reallocation - Ad frequency & placement adjustments - Monitoring & troubleshooting underperforming ads Tracking & Analytics - Pixel & conversion tracking setup - UTM tagging for deeper insights - A/B testing performance analysis Reporting & Optimization - Weekly/monthly performance reports - Key metrics analysis (CPM, CPC, CTR, ROAS, conversion rates) - Data-driven recommendations for scaling or pivoting

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist