What's included

• Paid Search Campaigns

  Campaign Strategy & Setup - Keyword research & targeting strategy - Audience segmentation (demographics, interests, behaviors) - Competitive analysis - Ad account structure and organization - Budget allocation & bid strategy Campaign Management & Monitoring - Daily/weekly performance monitoring - Adjusting bids & budgets based on performance - Negative keyword implementation - Quality Score optimization Reporting & Insights - Custom performance reports (monthly) - Key metrics analysis (CTR, CPC, ROAS, conversions, etc.) - Competitive benchmarking - Strategy recommendations for scaling

• Paid Social Media Marketing

  Campaign Strategy & Setup - Audience research & targeting (custom, lookalike, interest-based) - Platform & ad format selection - Budget allocation & bid strategy - Competitive analysis Campaign Execution & Management - Audience segmentation & exclusions - Bid optimization & budget reallocation - Ad frequency & placement adjustments - Monitoring & troubleshooting underperforming ads Tracking & Analytics - Pixel & conversion tracking setup - UTM tagging for deeper insights - A/B testing performance analysis Reporting & Optimization - Weekly/monthly performance reports - Key metrics analysis (CPM, CPC, CTR, ROAS, conversion rates) - Data-driven recommendations for scaling or pivoting